April 2025 @ Warfield Theatre • Poster

April 2025 brought not only the 10th anniversary of ‘The Day Is My Enemy’ for The Prodigy fans, but also a pair of long-awaited live shows in San Francisco — part of the band’s short US tour, their first in years. The concerts were scheduled for April 13 and 14 at The Warfield Theatre. Although not everything went according to plan, fans attending the first night had the chance to grab a brand new exclusive poster, which later sold out in no time. All Souvenirs caught up with Galine Tumasyan, the artist behind the poster, to find out how everything came together.

Although the first gig — originally announced as an additional date after April 14 quickly sold out — seemed to go smoothly on the surface, the second night had to be cancelled.

Following the first night, Liam Howlett experienced a serious health issue during the show and just managed to get through it. Paramedics saw him as he came off stage, and he spent the next day in hospital on a drip and medication. The second show had to be called off due to the circumstances. It was one of the rare occasions in their career when a show was cancelled at their own initiative — but in this case, it simply couldn’t have been helped. Health came first, and fans around the world wished Liam a speedy recovery.

‘I really tried to make the 2nd show happen, but they kept me in, as my condition didn’t improve, and we had no choice but to cancel… Thanks to everybody at the hospital and to our fans for all your support. I’m feelin’ better each day!’

Liam Howlett via Instagram

Despite the cancellation of the second show, attendees of the April 13 concert had the chance to be the very first to see — and grab — a limited-edition tour poster illustrated by Galine Tumasyan, a San Francisco based illustrator and designer.

Galine primarily works in color pencils and watercolor, mediums that are easily controlled yet have freedom of their own on the paper. Her past clients include Ladytron, Stereo MC’s, The Charlatans, Universal Studios, Disney and many others. All Souvenirs team spoke to the artist to learn how everything came together.

“I’ve been a fan of The Prodigy since around 1997 — this band truly changed my life,” Galine shared. She had previously worked on many posters for venues across San Francisco and the wider state. When she saw The Prodigy’s tour dates announced, she instantly emailed her promoter/art director clients at Goldenvoice and said that if a poster was needed, she’d be honored to make one.

Goldenvoice were immediately receptive. They connected her with The Warfield, who then put her in touch with The Prodigy’s management. Galine prepared a short PDF pitch, showcasing a few design directions and inspiration references. Among them was a vintage matchbook design — a visual that immediately resonated with the band.

Galine Tumasyan for All Souvenirs: ‘Apparently, the band saw the PDF and really liked the vintage matchbook image that was part of my inspo deck. The management asked me to create a few sketches — one of which was the match concept — and the band chose that direction. Knowing that the band themselves were involved in the process meant so much to me!’

Once the final copies arrived, the moment hit her fully: “When my copies arrived a few weeks ago, I just sat with the package for a good 15 minutes, tears in my eyes, letting it all sink in. This moment and project had so much meaning, and knowing that both the band and the fans liked the artwork made me incredibly happy!”

After the poster appeared in The Prodigy’s official US store last week, Galine shared a few reflections in a post on Instagram: “This is one of those surreal, pinch-me moments. If you had told 12-year-old me back in 1997 that one day I’d be designing a poster for a band that meant so much to her, she would’ve laughed in your face.” She remembered growing up with the band — and how, years later, designing the poster became a full-circle moment, from making little DIY zines to creating official tour artwork.

Galine Tumasyan via Instagram: ‘The Prodigy sounded like nothing we’d ever heard before — but somehow, they sounded exactly how we felt after the fall of the Soviet Union. We became obsessed with English rave music — we hunted down every magazine they were in, made our own rave zines, chased down bootleg tapes, scribbled their names on every crappy elevator, and covered our bedrooms in posters that freaked out our parents.’

The posters sold out quickly in The Prodigy Store, but at the time of posting, 9 copies of the embossed 18×24” poster are still available in Galine’s own Etsy store — a rare chance to grab one of the final prints, made by a fan for fans. Catch the last ones here: www.modmoisellegaline.etsy.com

Headmasters: SPLIT
Additional thanks to: Galine Tumasyan

YOOMONEY (RUS): 7928З82272З

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