#AONO20: ‘Always Outnumbered, Never Outgunned’ Album Artwork & Design

The Prodigy’s Always Outnumbered, Never Outgunned was released in the UK on 23 August 2004 and in Japan two weeks earlier on 11 August. In 2024 this record will be 20 years old. There’s a lot to say about the production of the album, and we’ll be sure to cover it in future articles – but today we’re dedicating our little anniversary feature to the album artwork. The All Souvenirs team had a chat with the designers and got a lot of exclusive details from them!

‘Always Outnumbered, Never Outgunned’ alternate cover in black.
Designed by Intro | intro-uk.com

Intro UK is an independent creative agency with a longstanding reputation for producing ground-breaking work across all media. Established in 1988, Intro pioneered cross-media working: they were one of the first studios to do everything under one roof. They worked with Depeche Mode, Primal Scream, Placebo, Oasis, Can, and dozens of other great artists. Back in 2004, they made an album design for The Prodigy’s ‘Always Outnumbered Never Outgunned’, and also created a TV campaign to promote the album. Julian House & Anna Bergfors were responsible for art direction, and Nikki Hildesley also made a huge contribution as a producer and a manager. But first things first…